CLIFF EALA
BEHAVIOURAL STRATEGIST | TECHNOLOGIST | AUTHOR
Why Cliff Eala?
Deep Expertise in Behavioural Science & Strategy
Cliff combines academic excellence with hands-on business impact. His background spans behavioural science, philosophy, and business, supported by large-scale experiments and a successful software exit.
Behavioural Science with Real-World Applications
His keynotes are rooted in pragmatic and field-tested applications. They go beyond theory to offer clear and practical tools for behaviour change.
Relevant Across Business Functions
Cliff’s insights apply to strategy, leadership, marketing, HR, and customer experience. His work supports organisational transformation by addressing systemic and individual behavioural drivers.
Proven Industry and Leadership Experience
Cliff brings board-level, executive, and operational experience across financial services, technology, AI, and consulting.
In this video Cliff Eala breaks down the overlooked behavioural aspects of employee retention in his talk, “Rethinking Retention in the Workplace”, delivered during Contact Islands 2025.
Testimonials
Rommel Regino
Chief Operating Officer, Inspiro
“Cliff’s talk made us rethink our approach to retention. He showed that it’s not just about job satisfaction or commitment. Things like friend groups and travel time can make people leave or stay. Super insightful and grounded in research.”
Aleli Arcilla
Country Head, Mondelez
“Everyone talks about mindset. Cliff talks about what people actually do. He helps leaders turn beliefs into behavioral standards—visible, countable actions that drive growth. That’s why every team he works with walks away changed.”
Louie Medina
National Sales Director, Monde Nissin
“Cliff has this rare gift of turning big ideas about mindset into clear, actionable behaviors. His concept of ‘behavioral standards’ perfectly bridges theory and execution, and every time he speaks, you see exactly how those behaviors can move a growth strategy forward.”
Saju Pillai
SVP, Sagility
“We all say we’ll do the right thing, but we often don’t. Cliff shows why. He breaks down the hidden barriers that block people’s action — friction, peer behavior, and who delivers the message. After hearing him, you’ll never design strategy the same way again.”
Rogelio Singson
Former Secretary, Department of Public Works and Highways
Former President, Metro Pacific Tollways Corporation
“High-stakes decisions aren’t just about numbers—they’re about human judgment and their choices. Cliff helped our executive team see beyond biases and sharpen our decision-making process in ways we never imagined. Highly recommended for any leadership team serious about leveling up their STRATEGIC thinking PROCESS.”
Keynote Topics
Behavioural Strategist | Technologist | Author
Cliff Eala is a thought leader and CEO of BS Works, where he applies behavioural science to drive behaviour change impacting revenue, customer experience, and employee engagement. He has built and sold multiple businesses, serves on the board of UnionDigital Bank and other fintech firms, teaches behaviour change and consumer choice at a university graduate programme, and is the author of Sh*tty Places & Selfish People.
